segunda-feira, 4 de novembro de 2013

Diana Vreeland's Memos by Ally Betker - VOGUE

Diana Vreeland's Memos
by Ally Betker


Diana Vreeland Memos: The Vogue Years, a new book from Rizzoli, chronicles the editor’s tenure at this magazine from 1962 to 1971. Though she rarely held meetings, Vreeland was in constant communication with her staff and photographers through letters, typed out on carbon and onionskin paper to make copies. “Nonina liked to receive her morning calls in the bathroom, on a telephone specially mounted on the wall near a large window,” writes Diana Vreeland’s grandson and September issue contributor Alexander Vreeland in the introduction. “Nonina would sit there for hours, dressed in a bathrobe, chain-smoking Lucky Strikes while she dictated memos and letters to her secretaries at Vogue. By the time Nonina arrived in the office, which was never before noon, she had already finished her daily correspondence.” Click through our slideshow to see six of the memos included in the collection, which is out now.

A look behind the scenes at Diana Vreeland’s Vogue, showing the legendary editor in chief in her own inimitable words. When Diana Vreeland became editor in chief of Vogue in 1963, she initiated a transformation, shaping the magazine into the dominant U.S. fashion publication. Vreeland’s Vogue was as entertaining and innovative as it was serious about fashion, art, travel, beauty, and culture. Vreeland rarely held meetings and communicated with her staff and photographers through memos dictated from her office or Park Avenue apartment. This extraordinary compilation of more than 250 pieces of Vreeland’s personal correspondence—most published here for the first time—includes letters to Cecil Beaton, Horst P. Horst, Norman Parkinson, Veruschka, and Cristobal Balenciaga and memos that show the direction of some of Vogue’s most legendary stories. These display Vreeland’s irreverence and her characteristically over-the-top pronouncements and reveal her sharpness about the Vogue woman and what the magazine should be. Photographs from the magazine illustrate the memos, showing her imagination, prescience, and exactitude. Each chapter is introduced by commentary from Vogue editors who worked with her, giving readers a truly inside look at how Diana Vreeland directed the course of the magazine and fashion world.
Postar um comentário